Jan 31, 2022
In ASK US ANYTHING
What is the Crawl Budget? How many times and how often does the Google Crawler visit our website? In SEO, this periodicity of visits is partly what is called Crawl Budget . This is a factor that, when talking about issues related to crawling and indexing, we must take into account. For this reason, my objective today is to try to solve all your doubts regarding what the Crawl Budget is, what are the factors that influence it and how I can improve this crawl budget . But, first, I want to tell you the definition of Crawler, an essential term to better understand this topic. are you coming with me? Thematic content menu What is a crawler? What is the Crawl Budget? Why should you have a good crawl budget? Can I improve the Crawl Budget to boost my ranking? How does Google behave on our website? How to optimize our Crawl Budget? How to increase our crawl budget? What is a crawler? A Crawler (robot or spider, as it is also often called), is a Software that deals with tracking and exploring all Web sites and their different URLs in an automatic and constant way. All search engines (or Internet search engines ) have these trackers. They go surfing the net and analyzing the different sites they find in their path, to create a database that contains the largest amount of information collected about them. And the Crawl Budget? All of us who work on the Internet, and especially those of us who are related to the world of SEO, have surely heard or read more than once some phrases in which this term was named. But do we really know what it means? What is the Crawl Budget? The definition of Crawl Budget refers to what we call "crawl budget" . And, the crawling budget is the frequency and the period of time that Google assigns to a website to deal with the crawling of its URLs and the content existing in them. In turn, this in SEO means that, based on that budget, Google Bot will spend more or less time crawling and indexing the different URLs on our website. Factors such as the authority, the loading speed, the frequency of publications and the age of the site, among others, have an important influence on said Budget. But, perhaps now, you are wondering: is this really important to me? Although, at first we think that it is not so relevant that this Crawl Budget is higher or lower on our site, we should know that this is something of vital importance when we talk about any project that more or less begins to have a larger scope. And now we will see why. Why should you have a good crawl budget? Let's start with the example of a website that has X time budget assigned by Google for its crawl. The Bot will go through it, start tracking it, browsing its URLs, etc. and, once the time estimated by this Crawl Budget has expired, said Bot will leave that Website. But, here's the crux of the matter: if your allotted time window is small, it's quite possible that Google Bot will leave that site before it has dealt with all the content (old or new) that has been entered on that site. Web. What problems can we have if it is low? Your Crawl Budget will define what content on your website will be crawled and what will not. And what does this mean? That many of the contents that your site has will not be indexed and, therefore, your website will face several problems, such as: 1º That this content does not get to be positioned , since not even Google will know that it exists. 2nd That content that is not indexed continues to be generated, but if the size of the project increases, doing this makes it even more difficult for 工作职能邮件数据库 Google to find it. Which means that, having a low tracking budget, a greater distance will be added to some areas of the Web that will become invisible to the search engine. 3º If Google takes a long time to track and recognize your content , when a competitor copies it and indexes it before you, Google itself determines that theirs is the original. And this will cause the duplicate or copy to be assigned to you and the potential penalty that this may entail. 4º Another big problem that we can have is that Google takes a long time to take any type of change that we make at the SEO On Page level , something that in turn delays the time in which the results of each of those changes are reflected. what we do on our website. With these examples you can clearly see some of the disadvantages that we face when we have a low budget or Crawl Budget. What is the importance of taking advantage of your Crawl Budget? It is not only important to have a good Crawl Budget, but also to know how to make the most of it. And it is that, no matter how much tracking time Google assigns us, if we do not take advantage of it, it will be of almost no use to us. What I mean by this? That, first of all, we should have our website very well optimized to take advantage of 100% of our budget , and so that the Bot does not get lost in the way of tracking our content. And how to take advantage of and improve this Crawl Budget, is something that my friend David Ayala will talk to us about a little later. Now, and to complete this guide, I leave you with David. He is going to tell us all the details about how we can improve the Crawl Budget on our Website or eCommerce.