You must know that starbucks opened its first store in mainland china in 1999. It took 19 years to open more than 3,000 stores in more than 130 cities, with an average of about 158 stores in mainland china a year. And ruixing will expand to 500 in less special email list than half a year, and the speed is unprecedented, which is jaw-dropping. With sufficient capital reserves, how to knock on the door of the market in the short term? Luckin's approach is not new but very effective.
Invite celebrity endorsements i first noticed this brand when i saw the spokesperson zhang zhen (accurate strike, fall in one second), and then tang wei. These two are not traffic stars, they are both powerful actors at the level of stars and actresses, and they are in line with ruixing's positioning in terms of texture. I believe they have been carefully considered. For a new brand that has just entered the market, it has a spokesperson for its debut, and the weight is not light, and it also reflects that it is a rich owner.
At first glance, it established the status of "noble". 3.2 use fission gameplay click on the link of "please drink coffee", fill in the phone number, and complete the registration in two steps to get a free cup of coffee. I am afraid no one will refuse this temptation. If you refer special email list a friend to sign up, you will get another drink. Wait, doesn't this gameplay look particularly familiar? The high subsidy has long been played by internet companies such as takeaway (meituan, baidu, koubei, etc.), taxi (didi, uber, etc.), shared bicycles. And other internet companies to seize the market.