The museums represented by the Forbidden City and Sanxingdui have been at the forefront of commercialization by virtue of their inherent historical and cultural heritage. The new and cutting-edge brands represented by Zhong Xuegao, Sandunban, a yogurt cow, Yuanqi Forest, and Wang Satuan have shown a trend of rapid development, and have quickly achieved from 0 to 1. Old-fashioned domestic brands represented by Li Ning, Jianlibao, Wangzai, Pechoin, Anta, etc. have radiated new vitality and have become Internet celebrity brands with their own traffic and topics in this era.
Whether it is the rapid development of new brands or the popularity of classic domestic brands, it proves from the other hand that the Chinese market is Fax List ushering in a wave of consumer dividends. With the change of users, consumers' needs, aesthetics, living habits and purchasing habits have undergone subtle changes. At the same time, the diversification of communication channels has distracted the attention of contemporary consumers and brought brand awareness. Opportunities and Challenges. In this new consumption era, how can brands find a strategy for brand growth amid the constant changes in user needs and communication channels? Today, Mr. Art of War will discuss with you the underlying logic behind brand growth.
Insight into the development trend of the times and follow the trend Taking advantage of the trend is the attitude you should have when dealing with things in life, and it is also an important opportunity for brand development. Brands such as Zhong Xuegao, Yuanqi Forest, Li Ning, and Pechoin have developed very well in this era. The big reason is that Fax List they follow the laws of contemporary market development and "follow the trend", that is, seize the development opportunities. What has changed in this era of consumption? In my opinion, one is the change in consumer groups, and the other is the change in communication channels. 1. Consumers That is, Generation Z has gradually become the main consumer force in the market, and has become the consensus of the marketing and advertising circles.