There has been a wave of "mutual insurance" in the insurance industry recently, and Alipay, which has been in the insurance field for a long time, "developed" a new way of playing: On October 16, Ant Insurance and Xinmei Life Insurance Mutual Insurance Company jointly launched "Mutual Insurance" for Ant members. Mutual insurance" to achieve a low threshold for critical illness protection and mutual assistance. Unexpectedly, the number of members who joined the platform reached one million in one day, 3.3 million in three days, and exceeded 10 million on the tenth day.
Such a geometric growth in the number of users is beyond the expectations of the launcher, and it also shocked traditional insurance practitioners. "The growth rate is now far exceeding our expectations. The previous goal was to reach 3.3 million Fax List within 3 months." Said the person in charge of Xinmei Mutual. What exactly is "mutual protection"? And why did it grow into a phenomenal product in a short period of time once it was launched? There has never been a critical illness insurance that can get a 10 million policy in ten days.
In the past few days, the "mutual insurance" launched by Alipay, a subsidiary of Ant Financial, and Xinmei Mutual Insurance Company, has become a national topic (as of 12:00 on October 25, a total of 10.88 million users participated). Inadvertently inserting willows and willows to create shade, although the mutual insurance is expected to be successful, when it reaches the phenomenon-level popularity of Yu’ebao, it still surprises Ant Financial. Essentially: the emergence of mutual insurance has hit a strong unmet demand point, which I have data to support later.